Running time 2:56
Reaction can be used as emergency housing that arrives in time for the actual emergency. Watch and learn how Reaction can work.
Produced by frog design, Edited by Michael McDaniel & Umyot Boonmarlart, Animation by Umyot Boonmarlart, Design by Michael McDaniel, Music by Umyot Boonmarlart.
Running time 12:01
This TEDx talk was given in New Orleans on August 27, 2010 around the 5th anniversary of Hurricane Katrina.
TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com.
Running time 1:58
GS Industries of Bassett built the current Exo prototypes. This is the rough cut of a short film that tells their story.
Running time 2:27
GOOD flew a film crew into Austin, Texas to interview our very own Michael McDaniel about the Reaction Housing System. This is what they had to say about Reaction.
"In the aftermath of Hurricane Katrina, it became obvious that America was frustratingly ill-prepared to house people displaced by a natural disaster. frog Senior Designer Michael McDaniel took this as a design challenge. His Reaction Housing System — inspired by the humble Styrofoam cup — could be deployed quickly and cheaply to help us when we need it most."
Produced by Eve Margson & Max Joseph, Edited by Jeff Conrad, Music by Huma Huma, Yacht & Ben Benjamin.
